A fine jewelry brand based in New York City inspired by the deceptive simplicity of modern communication, and beyond. After success in the fine jewelry world, Alison Lou branched into a lower price point with her spectacularly successful diffusion collection – Loucite – Which has since been seen on nearly every celebrity, not limited to Emily Ratajkowski, Selena Gomez, Lady Gaga, Gigi Hadid, Tracee Ellis Ross, and Celine Dion, to name just a few. In a few words, this is the fine jewelry of the younger generations... blending classic stones and metals with pop culture references and Emojis.